Audioguide by Audio-Cult. On the left, two visitors in a museum examining a wall covered with framed text excerpts at Stedelijk Museum. On the right artist Marco Russo talking about his work at Anton Bortis.

What does an audio guide cost? What you need to know.

Audio-Cult audio guide. The easiest way to create audio guides
Lucas Hagin
January 03, 2024


In the past, audio guides were often associated with high costs that were hardly affordable for many museums and cultural institutions. Production required expensive rental equipment or the development of complex apps by external agencies. The content was produced in recording studios. Long-term contracts and expensive infrastructure purchases drove costs up even further. But this seems to have fallen out of time. Is it still appropriate to invest tens of thousands in the development of audio guides? And how much does an audio guide cost?

Audio guide prices: What should museums expect?

Nowadays, there is a cost-effective and sustainable alternative: professional audio guides are available for as little as 248 € (equivalent to $ 258) per month or less than 3,000 € (equivalent to 3,096 $) per year. Content can be recorded and uploaded using a smartphone, allowing museums to create high-quality audio guides with minimal effort. This process is as simple as creating a social media post.

In our experience, museums benefit from the Audio-Cult solution not only financially by saving on technical infrastructure, but also in terms of time. The Audio-Cult platform enables museums to create high-quality guides much more efficiently, which in turn saves time. And as we all know, time is money.

Costs for audio guide: What should you consider?

Many providers are not transparent when it comes to costs. The Audio-Cult cost structure is transparent and flexible. For smaller museums, this means an annual subscription starting at 248 € or the equivalent of $ 258 per month for one tour. Additional tours are available from as little as 49 € / $. Each tour can be offered in several languages at no extra cost.

This means:
2 tours from 297 € or the equivalent of $ 307 
3 tours from 346 € or the equivalent of $ 356 
4 tours from 395 € or the equivalent of $ 405 
5 tours from 444 € or the equivalent of $ 454 
etc.

By working together with many museums, we can develop a cost-efficient offer and continuously improve the platform. New features and technical innovations are regularly implemented in order to always offer customers the best possible service.

Budget for audio guides: important considerations

The content is arguably the most important part of the audio guide, as it is the main element that your visitors interact with. "Content" refers to all audio and visual components of the tour.
While outsourcing this content creation is practical and increases the quality of your tour, it may not be the most cost-effective option. If your content needs to be created from scratch, we will work with a network of specialists such as writers, narrators, sound engineers and translators where necessary to create engaging content. The costs for these services can vary depending on the amount of content, but on average range between 400 € and 2,000 € (equivalent in $) per tour and language.

However, most museums already have the necessary expertise, mediation skills and can create recordings themselves. Very good results can be achieved in a quiet room using a smartphone or an external microphone. With Audio-Cult's AI-supported filter, the voice recording is filtered and an optimal listening experience is achieved. You upload the audio, write or copy the text and select a suitable image for each object. If desired, authentic voices can also be generated in high quality with AI. You don't need to be an app developer to do this. You don't need any special skills.

You have full access to the Audioguide Creator at any time to make changes or updates. The Creator gives you full control over your content. This also gives you control over your copyrighted and intellectual property.

Budget for audio guide: an investment in your audience

Regardless of whether you have the content produced externally or create it yourself: We will be happy to advise you. And more importantly, your audience will benefit from modern communication. Audio guides and emotional storytelling not only make museums more accessible, but also more accessible and exciting.

This revolution in the museum sector makes it possible for museums of any size and orientation to offer high-quality audio guides and thus sustainably improve the visitor experience without having to make large investments.

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