Do visitors read texts at all?
How to reach audiences with multilingual audio tours.
Incollaboration with the artist Akousa Viktoria Adu-Sanyah, we developed a narrative audio experience for her solo exhibition at the Centre de la photographie, Geneva. The storytelling provides fascinating background information on Adu-Sanyah's artistic process and her experience on board a research vessel. In addition, the research provides an intimate look behind the scenes of climate research and contemporary photographic practice.
"It is an essential layer of the whole project, providing context, atmosphere, intimacy and accessibility," says artist and photographer Akosua Viktoria Adu-Sanyah of her audio journal.
Across the board, the feedback we received was positive: hundreds of visitors enjoyed the audio-based tour and gave the tour a 4.9-star review in French and English. Journalists used the audio journal in preparation for interviews and exhibition reviews. As such, the artist’s audio diary drew attention from media outlets and was not only featured quite prominently in the national newspaper Le Temps (both in the print and online editions) but also broadcasted on Swiss television RTS.
Danaé Panchaud, the director of the Centre de la photographie, explains:
"We are very pleased with this format and have received very positive feedback about the concept and the ease and simplicity of using the platform. Our visitors were happy to have the opportunity to hear Akosua's voice and to get to know a more personal side of the project."
The fact that the Audio-Cult platform allows the artist, museum and journalists to communicate the underlying concept has been a fantastic experience for Audio-Cult. Therefore, we look forward to giving other artists, museums and exhibitors the opportunity to use the potential of audio to connect with their audiences.
How are great audio experiences created?