A bookshelf with a neon writing: We are all made of stories. This article is about storytelling and how we can engage museum audiences with great audio guides.

How do you create good storytelling for audio guides?

Portrait of the blog author Alice. She writes as an expert on audio guides and mediation in museums. Audio-Cult audio guide. The easiest way to create audio guides - without apps and downloads.
Alice Laurent
May 07, 2024

Good storytelling is important for creating an engaging and memorable audio guide for museums. It's much easier than you think if you keep a few key things in mind. A story can transport visitors to another time and help them better understand an exhibition.

Relevance and Relation to the Reality of Visitors' Lives

One of the most important aspects of good storytelling in a museum context is the ability to create a sense of relevance. This can be achieved by highlighting how the story relates to visitors' own experiences or by linking it to current events. Furthermore, it helps visitors understand why the story is important. Whether dialogic and collaborative or rendered by a single person: Every good narrative contains a specific insight with which many people identify. Paradoxical as it may sound, subjective small experiences provide a view into the big questions of life.

Visualization and Emotion

Using vivid and authentic language is another key to lively educational formats in museums. So when recording an audio guide, don't read a text in a monotone voice. Stand directly in the place of the action and speak as if you had a group of interested people in front of you. Always take into account the specific context of the exhibition and develop a common thread to which you always refer.

A powerful way to convey information

Finally, great storytelling in museums should be based on accurate and reliable information. Visitors trust museums and exhibitors to provide them with truthful and up-to-date information. This not only helps build certainty in the audience, but also ensures that the story being told is credible.

Summary

In summary, compelling storytelling in the context of audio guides in museums is about creating relevance and connection. The best way to do this is to tell the stories and descriptions as if you were standing right in front of people. An "um" or a little repetition here and there is even allowed! People remember stories, not so much information. By using these elements, an audio guide can engage visitors and make their visit memorable.

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