General data protection / Personal data / Data security


UtuLab GmbH (hereinafter "Audio-Cult") is a globally active company.

When you visit our websites, some personal data may be collected. The following shows which personal data is collected and processed during your visit to the Audio-Cult websites.

The protection of your personal data is very important to Audio-Cult. Personal data collected during your visit to the Audio-Cult websites is processed strictly in accordance with the relevant legal provisions. When handling personal data, Audio-Cult is guided by the EU data protection principles, which provide for the greatest possible transparency and the lawful processing and transfer of personal data. In accordance with a data protection company policy, all Audio-Cult employees are obliged to refer to the Audio-Cult data protection regulations when making inquiries about personal data and to comply with them.

We reserve the right to keep the audio guide data stored by us for a maximum of five years even after the audio guide project has been completed. If you do not agree with this practice, please let us know briefly.

Nevertheless, Audio-Cult and its external service providers cannot assume any liability for possible damages in connection with a loss of data and/or misuse by third parties. The electronic transmission of personal data and data for the creation of an audio guide is at your own responsibility and risk.


Audio-Cult strives to give you the best possible control over your personal data when visiting the websites. Thus, you can visit the Audio-Cult websites without providing any information about yourself.

However, in some areas of the websites you will be asked to enter personal data with which Audio-Cult increases the usefulness of the website for you and helps to stay in contact with you. The personal data you provide will be treated confidentially and stored or processed exclusively within the framework of the relationship between you and Audio-Cult and will not be passed on, sold or otherwise made available to third parties for marketing purposes without your prior consent.

In the case of a service provision requested by you, a transfer of personal data to third parties may be necessary. This is done exclusively within the scope of the service you requested and in compliance with the required data security. Audio-Cult will only pass on your personal data to third parties who have committed themselves to data protection and the processing of your data in accordance with the applicable laws.

Furthermore, Audio-Cult may be compelled to disclose your data and related information upon court or government order. Likewise, Audio-Cult reserves the right to use your data to assert or defend against legal claims.

In the event of a takeover or merger with another company, disclosure or transfer of their data to potential or actual buyers may be required. In such a case, Audio-Cult will strive to protect the data as much as possible and comply with the legal requirements.


Audio-Cult is aware of the importance of the discreet treatment and protection of the information you transmit to us via the Internet. Data security on the websites is therefore a top priority for Audio-Cult and great efforts are made for effective online security measures. Thus, the essential data traffic with the Audio-Cult website is encrypted and the encryption technology is continuously adapted to the technical progress.

As far as technically necessary, e.g. to simplify navigation or to analyze visited pages, Audio-Cult uses various technologies, including so-called "cookies". A cookie is a text data element that is sent to your browser as an identifier.

When visiting the Audio-Cult web pages, IP addresses are also recorded in order to find out which web pages from the Audio-Cult offer are called up and which topics interest the visitors, furthermore also for the analysis of malfunctions as well as for the administration of the website.

Most browsers are set to accept cookies automatically. However, you have the option to restrict the use of cookies via your browser setting. Since cookies enable you to use some of the features of our websites, Audio-Cult recommends that you do not disable them, as they may disrupt necessary functions of the websites.

You can find instructions on how to delete cookies in the most popular browsers here:

Google Chrome: Tutorial

Apple Safari: Tutorial


In order to evaluate the access to the Audio-Cult website, Audio-Cult relies on the statistics and evaluation program "Google Analytics", which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA), for the analysis of website usage by users. The service uses "cookies" - text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.

IP anonymization is used on this website. The IP address of the user is shortened within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference of your IP address. As part of the agreement on the order data agreement, which the website operators have concluded with Google Inc., the latter uses the information collected to create an evaluation of website use and website activity and provides services associated with internet use.

You have the option of preventing the cookie from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you can access all functions of this website without restrictions if your browser does not allow cookies.

Furthermore, you can use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link will take you to the corresponding plugin:

Here you can find more information about data usage by Google Inc:



Audio-Cult uses MailChimp® as an automation platform for electronic mailing campaigns and, for this purpose, has concluded a commissioned data agreement with MailChimp® as a commissioned data processor to safeguard your data. By agreeing to receive our news mailings, you acknowledge that the information you provide may be shared with a contracted data processor for processing in accordance with its privacy policy and data security provision.


You have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing, as well as a right to correct, block or delete this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the e-mail address


Our website is operated on servers of DigitalOcean, LLC located in NYC, USA (server owner). The server operated is located in Frankfurt, Germany (server location). No personal data is collected when using the Audioguide listening web application.

DigitalOcean has implemented numerous technical and organizational security measures to protect the stored data against accidental or intentional manipulation, loss, destruction, theft and against access by unauthorized persons. The security measures are continuously adapted, updated and improved in line with technological developments.

Audio-Cult takes appropriate measures in its own area of responsibility to protect your data from unauthorized access by third parties. However, please note that hackers can read or change your data during data transmission if you do not protect your computer against unauthorized access (for example, by means of a virus scanner, firewall and regular security updates of the operating system and Internet browser).


UtuLab GmbH undertakes to treat all personal data received within the scope of the Audio-Guide Creation (Creator) as confidential. The data you provide to Audio-Cult will be treated confidentially.  

By starting to use the Audio-Guide Creator, you explicitly agree to this privacy policy and the processing of data by Audio-Cult.


 January 12, 2023, UtuLab Ltd.