How do you create great storytelling?
Good storytelling can be easily achieved by following a few simple rules.
Museum Night offers a journey of discovery through the diversity of a city's cultural landscape. Every year, thousands of visitors flock to your museum - including not only familiar faces, but also many who have only heard of your museum or haven't been there for a long time. In other words, a broad audience that you'd like to attract as repeat visitors. To do this, however, you need to create a lasting experience.
Personal stories full of emotion, excitement and character give the institution a unique voice that leaves a lasting impression on the audience. Personal tours are unbeatable, but impossible to scale with several thousand visitors. An audio guide provides the necessary support. It offers visitors an easy entry point and results in a higher satisfaction of the museum experience.
A good audio guide can be created without much effort. Yes, because from our experience, "good" for visitors means a voice with passion, character and expertise. Instead of a sterile recording studio and a flawless recording, it is important to convey liveliness (similar to radio and podcasts).
That is why the Long Night of Zurich Museums decided to accompany the public on its journey of discovery with an audio guide. 21 institutions like the Museum Rietberg and Cabaret Voltaire created 5-10 minutes highlight tours. Through the audio guide, visitors were received with a warm welcome, exciting insights and glimpses behind the scenes - directly from the directors, curators, mediators and artists.
The long Night of Museums used Audio-Cult's web-based audio guide for this purpose. The museums could easily record and upload a tour with their smartphone, or computer, within just 1-2 hours. Thanks to the built-in AI filter, high studio quality can be achieved at the touch of a button and there is hardly any difference to a professional recording studio.
Visitors open the audio guide with a QR code. The tours can be accessed directly, i.e. without app installation. To guarantee a smooth visitor experience tours are preloaded immediately. This allows a seamless audio tour even in places without a stable mobile or wifi connection.
The positive effect of an audio guide for the Museum Night is impressive: Several thousands of visitors took advantage of the offer and gained easier access to art, science and history with the barrier-free audio guide. The tours received high ratings with an average of 4.8/5 stars.
From the Museum Rietberg, to the FIFA Museum, to the Archaeological Collection of the University of Zurich, to the Cabaret Voltaire: many of the museums that created a tour at the Long Night of Museums have also chosen Audio-Cult as a long-term partner thanks to its simplicity and accessibility.
👉 Would you like to learn more about using audio guides for the Long Night of Museums? Then write to us at hello@audio-cult.com.
In the meantime, our audio guides have also proven themselves for other events and major occasions. For example, on the occasion of the Open House for the reopening of the Konzert & Theater St.Gallen. We are continuously developing new features and collaborations to make cultural offerings more inclusive and accessible.
In 3 easy steps to a professional audio guide:
1. sign up at Audio-Cult.com✨
2. create new tour🎙
3. upload audio + photo + caption💡
⏯ and you can share a professional audio guide on your own! 🎧
How are great audio experiences created?
