How do you create great storytelling?
Good storytelling can be easily achieved by following a few simple rules.
Museums are undergoing radical change. They have to undergo a digital transformation and redefine their role in the cultural landscape and society. This transformation not only affects the way museums work, but is also changing the entire visitor experience. How can we shape this change? And which tools and technologies can museums use for their visitor experience?
The digital transformation has revolutionized the way museums can engage with their audiences. Museums are already using the power of online platforms to engage with their visitors before, during and after their visit. Through social media campaigns, virtual tours and live streaming events, museums can build a community and make their exhibitions engaging. Digital platforms and audio guides also function as educational tools by providing supplementary materials and interactive content that enhance the individual learning experience.
What role does data analytics play in museums? Museums can use data analytics to understand visitors' preferences, enabling tailored recommendations and a better museum experience. Smart audio guides help to analyze visitor feedback and usage behavior. Museums must ensure that their solutions comply with data protection regulations.
What impact does AI have on the museum? Artificial intelligence is increasingly being used in museums to improve the cataloging of collections, monitor the condition of sensitive artefacts or predict visitor flows. However, artificial intelligence can also be used to apply insights to exhibition design and the curatorial process.
We can also create personalized experiences based on the existing knowledge and interests of individual visitors. The basic idea is that everyone expects something different from their museum visit. Therefore, before starting an audio guide, users could be asked which language they prefer, which topics they are interested in and whether there are certain objects they would like to see. Finally, they are asked how much time they would like to spend in the museum. One challenge will be to make the visitor experience and audience engagement authentic and stimulating at the same time.
Ifwe see digital transformation as an opportunity, the future of museums offers exciting possibilities. The digital transformation of museums could encourage the creation of accessible, engaging and innovative cultural offerings. By using digital tools, museums are not only adapting to the digital age, but can also emphasize their unique physical qualities. But this requires a strategy and the right digital tools.
At the conference on the art museum in the digital age, digital pioneer, artist and professor Lev Manovich recently explained in his lecture AI in the Museum that museums have constantly reinvented themselves throughout history:"Museums are more important today than ever. They are physical spaces, free of advertising and algorithms, based on the knowledge and classification of experts. For me, there's nothing better than going to a museum."
👉 The question is: are we shaping these opportunities and the future of museums ourselves? Or do we let others decide what happens to our institutions?
3 simple steps to a professional audio guide:
1. at Audio-Cult.com register ✨
2. create a new tour 🎙
3. upload audio + photo + text 💡
⏯ and you're ready to share your professional audio guide! 🎧
How are great audio experiences created?
